Fashion Marketing and knowing your customer

There are so many different people in the world. With different cultures, backgrounds, and different personalities all of the world it is important that fashion brands get to know who their consumer is. In fashion marketing it is very important that the company fully knows exactly who their typical customer is and what they like to wear. Once the company knows the style and needs of the customer they can begin to market their brand toward that customer and create a loyal consumer base. Customers like consistency so it is very important that the brand provides that and makes the consumer feel appreciated through marking strategies.

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11 August 2012 | Media Arts Entertainment