Exposure From Record Labels Is Necessary

Both record labels, and music artist have a joint interest in seeing to it that record label marketing is working at its best. A record labels survival depends on their ability to market their artist. If they cannot market their artist, no one is going to listen to their music, and so at the end of the day the record label is not going to make money. At the same time, if music artist do not have the promotional power that record labels bring to the table, there is absolutely no way that they are going to get the exposure they need for success.

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26 March 2014 | Media Arts Entertainment