Do you have a construction company, but are using the “PAPYRUS” font as a logo?

You have seen them on the road – the contractor trucks with the rustic, new age font as their logo.  One of the first things we ask when designing a professional logo for a company is; is the logo in genre – that is to say at a glance, even if the logo is not read totally it is known that it is a construction company, or a craft store, or what have you.  There are many visual ways to tell consumers that the logo is in a certain industry or at least class of business.  One of the first rules is to have real designers at a professional company do your design work.  This is the basic marketing of your company, and having a professionals opinion is worth it.

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27 August 2012 | Media Arts Entertainment